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When the snow melts, you’ll have plenty of customers interested in asphalt repair.
But do you know how to market driveway sealcoating to customers effectively?
By highlighting the benefits and timing of sealcoating, you can help customers see its value and grow your business.
If you are an asphalt contractor, you’ll be able to make more money once you learn how to explain the benefits of sealcoating to customers.
Keep reading to learn how to convince customers their driveways could use sealcoating.
Prevents Cracks and Potholes
There’s no better time to bring up asphalt sealcoating than when you’re filling in cracks and potholes.
Sealcoating protects asphalt driveways from snow, rain, sleet, UV rays, and automobile fluids.
Be sure to also mention to your customers that by investing in maintenance, they’ll be able to save money they would have spent on asphalt repairs.
Since Michigan experiences harsh freeze-thaw cycles, rain, and snow, your customers will most likely need a new coat of asphalt driveway sealer every other year.
Not only does this increase repeat business, but these satisfied customers will be more likely to recommend your company to other people in their social circles.
In other words, steady customers bring in more business while not needing much advertising to retain.
Must be Done after Asphalt Repairs
It’s important to explain to customers that driveway sealer is used to prevent cracks and potholes, not repair them.
In fact, the best time to sealcoat driveways is after you’ve filled potholes and cracks.
Be sure to let your customers know that if they wait too long to do sealcoating, more cracks and potholes may appear.
Improves Curb Appeal
Curb appeal is important for both residential and commercial properties.
Nothing makes a blacktop driveway look better than a fresh coat of sealer.
Like the name suggests, blacktop sealer gives a rich black color to your customers’ driveways so they look like new.
Be sure to mention that people make split-second decisions about the value of a home or commercial property from the moment they pull in the driveway.
Prospective homebuyers or clients will form bad first impressions if the driveway is faded from UV rays or riddled with potholes.
If curb appeal comes up, be sure to present asphalt sealer as the solution to protect their driveways from the elements.
Prolongs the Life of the Driveway
One of the major reasons for premature driveway replacement is that the customer didn’t keep up on maintenance through sealcoating and asphalt repair.
If your customers are concerned about saving money, be sure to mention that sealcoating helps driveways last longer.
If cracks and potholes go unrepaired, water is able to penetrate the driveway’s foundation to cause permanent structural damage.
However, sealcoating prevents many cracks and potholes from ever forming in the first place.
B&E Seal Coat Products offers Safe Seal™ because it is one of the best driveway sealers for asphalt paving contractors.
If you are interested in browsing our inventory of sealcoating products supplier and products, or have any questions, feel free to give us a call at (616) 608-6169.
