As the owner of a sealcoating company, your expertise in bringing asphalt back to life is only one ingredient in the recipe for success. In truth, building and maintaining a strong client base is equally important. Thankfully, there are many tools that will keep your venture cooking nicely, and Google My Business is one of the greatest at your disposal.

What is Google My Business?

By now, most company owners are familiar with Google My Business. Launched in 2014, it is a resource that helps businesses manage their online presence. It combines many of the best features found on other platforms (company website, social media pages, etc.) while also integrating with those external sources. It enables companies to;

It is an important metric for determining your ranking on the SERPs as well as your presence on Google Maps. Given that Google still outperforms PPC and social media marketing, utilizing your GMB listing is crucial for unlocking your full potential.

How to use Google My Business for Your Sealcoating Company

Google My Business has been a powerful tool for over half a decade. However, it has taken on a whole new level of importance in the post-coronavirus era. After all, a lot of consumers and B2B clients are faced with ambiguity regarding which sealcoating specialists are still open and running. So, as well as turning to Google to find companies, they will seek relevant info.

Therefore, you should use the GMB listing page to keep clients updated about several key elements, including the following;

In addition to keeping potential customers in the know about the company’s availability, you can use the Google My Business tools to build trust and increase the general interest in your brand. A strong SEO ranking instantly creates a professional vibe while securing testimonials can work wonders for conversion rates too.

How to Keep Your Google My Business page updated

If you do not already have a Google My Business account, now is the time to build one. Assuming you do, the following steps can be followed to update your account;

From inside the platform dashboard, you can also add new posts and interact with customers directly. Managing your business to grow your client base and retain customer loyalty never looked better.

How Do I Contact B & E Seal Coat Products?

We make it easy for you to get in touch with us. You can send an email to, call 616-608-6169, or use the online form to send us a message.