Regardless of the type of business they are launching, most entrepreneurs approach the prospect with a mixture of excitement, enthusiasm, anxiety, and uncertainty. Those who are determined to succeed will continue to expand their knowledge, including learning more about marketing, bookkeeping, and hiring, and they stay current on changes in the products and technologies used within the industry that they are entering. For example, people who are planning to start an asphalt maintenance business may research sealcoating repair products, compare the different asphalt sealants, or explore the different types of products used for repairing pavement cracks. If you are thinking about launching a business that focuses on asphalt maintenance, here are a few tips that might help.

What Areas Do the Tips for Starting an Asphalt Maintenance or Sealcoating Business Cover?

The logical assumption is that you already have some experience in the field, so you have a basic knowledge of the procedures, products, and techniques. Therefore, these tips are designed to provide advice on things that you might not have considered. These include pricing, setting quality standards, branding, networking, finding a mentor, hiring, and nurturing customer relationships.

Why Is Pricing Important When Starting an Asphalt Pavement Maintenance Company?

Most customers are going to collect bids from several contractors before making a decision. If your bid is substantially lower than the others, customers might worry that you plan to cut corners or use inferior materials. Your prices should accurately reflect the value of your services. You need to make a profit if you want your business to expand, so do not sell yourself short.

Why Are Quality Standards Important for an Asphalt Maintenance Business?

Being the best starts by expecting the best from yourself. Coach your employees so that they can do their best. Internal quality standards evolve into systemic quality standards that can become deeply ingrained in the company culture. Your customers will notice, and they will be more likely to call you when they need more work.

What Is Branding?

Branding allows customers to associate your company with specific traits. You want these traits to be positive. For example, you want your brand to stand for high-quality work, professionalism, honesty, reliability, and customer service. You can use marketing campaigns and social media sites to enhance your brand, B & E Sealcoat Products, Inc can also help with this through our in-house business & web services. However, you also want to put your brand on work uniforms, trucks, and the asphalt tools that you use on the job, including your asphalt sealcoating equipment.

Why Should Asphalt Maintenance Contractors Network?

You should network with people who are in the asphalt industry, but you should also network with your local business community. Networking can help you generate leads and referrals, learn more about your community’s needs, and provide you with opportunities to place or keep your company in public view.

Why Should an Asphalt Maintenance Entrepreneur Find a Mentor?

True mentors are committed to helping others succeed. Finding a mentor who has already been through what you are experiencing can help you avoid mistakes that could potentially cost you a substantial amount of money. Mentors can be experienced asphalt paving contractors, parking lot striping contractors, or suppliers who provide sealcoating products and equipment. Whether you need to learn more about patching solutions, sealcoating under marginal conditions, or choosing the right asphalt tools, your mentor can be a valuable source of information. This is where we differ from most bulk sealer supply houses , with an operating contractor arm , B&E Sealcoat has the current know how to set you up to succeed in your new Asphalt Maintenance business.

Why Is Hiring Important for a Fledgling Asphalt Maintenance Company?

If your business is to grow, you will need to hire some help. However, it is important that you select people who can help your business continue to grow. Find people with a strong work ethic, a willingness to learn, and a commitment to quality. Be sure that you train them well, define your expectations, and provide them with the tools they need to deliver high-quality results in a safe manner.

How Can an Asphalt Maintenance Contractor Nurture Customer  Relationships?

Great customer relationships revolve around your interactions. Start by making sure that you deliver high-quality work on every job, treat every customer well, and respect their property. Encourage them to leave reviews on your website or social media page, is a great app to assist with this task. Monitor your accounts so that you can respond  appropriately. Should you receive a bad review, immediately take steps to remediate the problem. Engage your customers by posting regularly on your website’s blog page or on your social media account. Respond to voice mails, text messages, emails, and other communications promptly and professionally.

Let B&E Seal Coat Products Help

With over 22 years of experience, we are your one-stop shop for asphalt maintenance products, equipment, and advice. You can rely on us to guide you through and help you decide on the best asphalt sealcoating business solutions to meet your needs. If you have questions, feel free to contact us by submitting our online form, emailing, or calling 616-608-6169.